Guest Experience + Operations
Review service touchpoints and team workflows. Define priorities, responsibilities, and a practical action plan.
Hospitality + Food + Beverage / Strategy + Creative Development
Understand your guests.
Strengthen your business.
We help Hospitality + Food + Beverage businesses improve guest experiences, develop brands and products, and turn service standards into everyday practice.
Drake Wilkins Jr. · Strategy grounded in 20+ years of ownership, operations, and hospitality leadership.
Who we work with
Your business.
Your next opportunity.
Independent operators, growing brands, and established hospitality teams.
Restaurants
Make the experience match the promise.
Guest experience, menu strategy, service standards, and new concepts.
Discuss your restaurant ↗Food + Beverage Brands
Give people a reason to choose you.
Product positioning, packaging, retail presentation, and brand storytelling.
Discuss your brand ↗Hotels
Build consistency into the stay.
Service culture, team training, guest touchpoints, and food + beverage concepts.
Discuss your hotel ↗How we can help
Clear challenges.
Practical engagements.
Service Training + Culture
Build shared standards through Never Spill Water workshops, manager guidance, and team practice.
Concept + Product Development
Shape the audience, offer, menu or product direction, and launch priorities.
Brand + Digital Experience
Connect positioning, packaging, websites, and useful technology with how people discover and choose your business.
The experience behind the advice
A view from both sides
of the business.
20+ years across ownership, operations, and guest service.
Ownership
Built and operated.
Founder and operator of Champs Delicatessen + Grocery and Freda’s in the Market. A firsthand understanding of the decisions a small food business faces.
Hotel experience
Led and served.
Food + beverage leadership at The Catalina and guest-facing roles at The Setai and Shore Club / Skybar inform a perspective across departments.
Operational assessment
Observed and evaluated.
Regional health, safety, and HR policy assessment for PwC at McDonald’s franchise locations, including leadership discussions, employee interviews, and reporting.
Selected work
Explore the work.
See the approach.
Advertising + Design
Creative + Design
The Lenox + Yale Agency: our design team for Hospitality + Food + Beverage branding, communications, and concepts.
Explore selected design work ↗Curriculum + Training
Never Spill Water
Ten service pillars translated into manuals, facilitator resources, and guided practice for hospitality teams.
Explore training + materials ↗Community + Ecosystems
The Founders Clinic
Founder gatherings and entrepreneurial support that demonstrate how relationships become practical business resources.
Explore our community work ↗Small business + community
You don’t have to build alone.
Explore workshops, founder support, technical assistance connections, and resources for entrepreneurs.
Explore Small Business Support ↗Free Small Business Resources
The experience behind the work
Operating experience.
Strategic perspective.
Led by Drake Wilkins Jr., we connect Hospitality + Food + Beverage operations with consulting, creative development, and practical business support.
About DWJ
Start a conversation
What could work better in your business?
Tell us what you’re building and where you need support. Let’s define the next step.
Request a Consultation