DWJ / STRATEGY + CREATIVE DIRECTION

Designed to
Leave a Mark.

Hospitality + Food + Beverage.
Creative execution.

Explore the case study ↗

Suite-holder credentials and hospitality application

01 / Campaign design

Drag left or right to explore both sides.

FEATURED VISION / CHICAGO · ILLINOIS · INDIANA

#ProblemSolved

BEARS ISLAND™

A bigger stage.
For the game.
For hospitality.

A stadium brings people together. A campus gives them more reasons to stay.

Our independent lakefront concept imagines sports, food + beverage, gathering spaces, and regional connections as one customer-facing experience—with potential for new hotels and a broader hospitality destination.

Step inside the vision

Bears Island independent stadium concept on Chicago’s lakefront, with bridges and the skyline beyond — BEARS ISLAND™ / AN INDEPENDENT VISION BY THE LENOX + YALE AGENCY

01 / THE ARRIVAL

Make the journey
part of the experience.

Explore connections between the city, the lakefront, and the region—from transit to the final walk toward the stadium.

02 / THE CAMPUS

More than
game day.

Imagine food + beverage, public gathering, events, and potential lodging around a shared destination.

03 / THE PEOPLE

Every touchpoint
is hospitality.

Fans, guests, employees, and neighbors. A place is only as compelling as the experience it creates for them.

AN OPEN INVITATION

Chicago. Indiana.
Come see what’s possible.

To the Chicago Bears and their fans; the City of Chicago and city government; the State of Illinois and the State of Indiana; investors; and Chicago and Indiana media and newsrooms: we invite you to explore Bears Island, ask questions, and join the conversation.

View the presentation ↘Discuss the concept / Media inquiries ↗

Problem Solved.

Open the full presentation ↗

Independent concept exploration. Potential hospitality uses require feasibility review and approvals. This is not an approved development or an endorsed proposal from the Chicago Bears or any public agency.

SELECTED WORK / FOOD + BEVERAGE · HOSPITALITY