Which burger
would you choose?
Choose the burger you prefer. No right or wrong answer.
Thank you for participating.
Your choice helps explore how menus shape preference.
Let’s have lunch soon!
— Drake Wilkins Jr.
Explore the conversationAbout DrakeFood, human behavior, and the future of menu design
Drake Wilkins Jr. explores how food presentation, language, and retail experiences shape choice. This exploratory preference test informs his developing menu-design work.
Future aim: learn with food entrepreneurs across cultures and products.
Beyond the Plate — Research + Perspectives
Who created this test?
Drake Wilkins Jr., a multidisciplinary strategist, developer, and ecosystem builder whose foundation is hospitality.
Can I participate from outside the United States?
Yes, worldwide. Choose the correct restaurant branch; availability depends on mapped listings.
What happens to my response?
Your image choice and selected restaurant location are saved privately for analysis. Individual responses are not published. The restaurant coordinates are not your personal GPS location.